Redwood Reach Group builds messaging and communications programmes for organisations across British Columbia. Every claim in every message we write is traced to a source, and anything we cannot source is labelled an assertion and removed before the work goes out.
"Industry-leading." "Trusted by thousands." "Faster than the alternatives." Each of these is a factual claim presented as a stylistic flourish, and in most organisations nobody can say where any of them came from. They were written once, approved because they sounded right, and have been copied forward for years.
The exposure is real and rising. Canadian competition law has sharpened considerably on unsubstantiated claims, and "we have always said that" is not a defence. But the more immediate cost is that a message nobody can source cannot be defended in a hard interview or a procurement question.
So we build a ladder for every message: the claim, the proof beneath it, and the evidence beneath that. Anything that reaches the bottom without a source is labelled an assertion and cut. On a typical audit we cut between a fifth and a third of what an organisation is currently saying about itself.
Every claim is laddered down to a source. Unsourced rungs are labelled and removed.
Presented as a headline claim in three pieces of collateral and on the homepage.
Sourced — third-party dataset, 2025Drawn from the provincial dataset, with the comparison set defined and stated.
Sourced — dataset, citedPublic dataset. Comparison set is the eleven providers reporting into it.
Verifiable — publicUsed on the homepage for four years. Nobody could source the number.
Unsourced — cutActual count is 830 active clients. "Thousands" was never accurate.
Contradicted by internal dataReplaced with the verifiable figure, which reads better and cannot be challenged.
RemovedTwelve consultants and writers in Vancouver.
Laddered messaging where every claim carries its source.
A read of everything you currently say about yourself, sourced or cut.
Stakeholder and government relations communications across BC.
Internal and external communications, including the difficult announcements.
Interview preparation built on claims that survive follow-up questions.
Response planning and support, with positions documented in writing.
On a typical audit we cut a fifth to a third of what an organisation says about itself. That usually includes a line somebody wrote, is fond of, and has used for years. It is the least popular deliverable we produce.
Sources are attached to the framework. Not held by us. A marketing hire in two years can check any claim rather than inheriting it on faith.
Canadian claim substantiation is tightening. We are communications consultants and not lawyers, and where a claim carries regulatory risk we say so and recommend counsel.
Everything you currently say, across every channel and document.
Each claim taken down to proof and then to evidence.
Anything unsourced labelled an assertion and removed.
Sources delivered with the framework, dated and checkable.
Technology companies, health organisations, Crown corporations, municipalities, and industry associations across Metro Vancouver, Victoria, and the Interior.
Engagements from about $24,000 to $210,000 CAD, fixed fee against written scope.
We decline roughly one enquiry in four, usually where an organisation wants a message framework but not the audit that would remove claims it is attached to.
Founded the firm in 2016. Signs off every claim ladder before delivery.
Fifteen years. Cuts the line everybody likes.
Thirteen years across BC stakeholder and government work.
Eleven years, including the announcements nobody wants to write.
They cut "trusted by thousands" and replaced it with our real client count. The real number reads better and cannot be challenged.
Our submission went to a provincial committee with every claim sourced. The questions we got were about policy, not about our numbers.
They removed about a quarter of our website copy. I argued for two weeks and they were right about all of it.
If nobody knows, it is an assertion, and it can be challenged.